Last edited by Malkis
Sunday, May 3, 2020 | History

2 edition of Marketing of information services found in the catalog.

Marketing of information services

Unesco. (1983 Canberra)

Marketing of information services

UNESCO Regional Workshop, Canberra, December 1983 : proceedings

by Unesco. (1983 Canberra)

  • 85 Want to read
  • 19 Currently reading

Published by National Library of Australia in association with Australian National Commission for UNESCO in [Canberra] .
Written in English

    Subjects:
  • Information services -- Australia -- Marketing -- Congresses.

  • Edition Notes

    Bibliography: p. 249-251.

    Statementeditedy by Bryan Yates.
    ContributionsYates, Bryan, 1928-, National Library of Australia., Australian National Commission for Unesco.
    The Physical Object
    Pagination255 p.
    Number of Pages255
    ID Numbers
    Open LibraryOL17454087M
    ISBN 100642993157

    Try the new Google Books. Check out the new look and enjoy easier access to your favorite features Marketing of services. American Marketing Association. American promotion public relations purchase response restaurant retail role sample satisfaction schools selling service firms service sector services marketing Shostack skills.   marketing of library and information services: a strategic perspective l kumar, m.a., m.l.i.s., , , librarian maha barathi engineering co.

    This paper aims to demystify marketing for librarians. Practical solutions are provided on how to implement a marketing strategy, with particular emphasis on the value of using electronic information resources. It also shows the link between promoting library services . Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service.

    The Book Marketing Mindset for Authors. When To Start Marketing Your Book And How To Balance Your Time. (2) Optimize your book. Attract Readers with a Great Book Sales Description. Choose The Right Categories And Keywords For Your Book. Pricing Books And The Use Of Free. Using Author Pseudonyms. Using Box-Sets And Bundling. Writing A Series.   According to Duke and Tucker (), a marketing plan is a living document that will “change and develop every year as an institution learns from past marketing activities, the needs and desires of users change, and services, programs and resources of the library evolve to meet those changing needs” (p. 54). Marketing plans vary in size and.


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